02/09/2022 às 18:50

Why is Newborn Photography So Expensive?

6min de leitura

Hiring a professional newborn photographer to photograph your new baby is an investment – something you could spend hundreds or thousands of pounds on. When you only see the photographer for a few hours at the time of the shoot, and for an hour afterwards to view the photographs you might think that the price is expensive.

So why does newborn photography cost the amount it does? In this post I’ll explain the costs that go into providing professional newborn photography, and why the costs and hence prices may vary between different photographers.

Why The Costs of Newborn Photography Might Vary

Before I dive in to the costs of providing a newborn photography service, it might be helpful to look at some of the ways that costs and hence prices may vary. Similarly to other industries, you can find photographers providing newborn photography at many different levels. From a photographer who enjoys taking photographs as a hobby, but is not running a full-time business, to a photographer who has many years experience of exclusively photographing newborns, and provides a comprehensive service that includes helping you design albums or wall art after the shoot.

Photo by Ana Ramalho

Here are some of the ways that their costs of doing business, and hence the prices you pay may vary:

  • The type of camera and lenses they use
  • Whether they use studio lighting or window light
  • How many different props and blankets they use
  • The photographer’s expertise and experience
  • How they edit and retouch the photographs from the shoot
  • Whether they have a studio or travel to your home for the photo shoot
  • How much time they spend helping you prepare for the shoot, on the shoot itself, editing your photographs and showing you the photographs
  • The quality of products they offer, if any
  • Whether they work with an assistant
  • Their costs of running their business
  • The type of service they provide

In compiling this list I’ve assumed that we’re only looking a photographers who take digital photographs (as opposed to film), and those who are the sole photographer in their business. Let’s have a look at each of these factors in more detail, and how they affect the costs of providing newborn photography.

Cameras and Lenses

The first, perhaps most obvious, cost of running a newborn photography business is photography equipment. At the most basic level, a newborn photographer needs a professional DSLR camera, memory cards and a lens.

Most professional photographers will often have at least one of these cameras as a backup, in case the one they are using fails during a shoot. Cameras also need updating as technology advances – it’s realistic to expect to purchase a new camera every three years.

Many newborn photographers will use two different lenses during a shoot. A standard lens, and a macro lens which they’ll use to capture close-ups of your baby’s features such as their toes, fingers, lips and eyelashes.

Here’s an overview of how much these items could cost:

  • 2 x Full Frame Cameras ($2,500+ each)
  • 50mm 1.4 Lens ($400+) or 35mm 1.8 Lens ($800+)
  • Macro Lens ($500+)
  • Professional Level Memory Cards ($30+ each)


Not all newborn photographers use lighting in their shoots. Some rely on natural light, some will use natural light during brighter days and studio lights on darker days. Others will use lighting every time.

Depending on how many lights the photographer chooses to use, and the brand, this equipment can cost anything from $400 to in excess of $2,500.

Photo bt Ana Ramalho

Other shoot equipment

Depending on the style of newborn photography your photographer offers they may also need other equipment.

Lifestyle newborn photographers, who come to your home and take photographs of your baby and your family within your home environment will probably not need any props to bring with them.

Photographers providing posed, studio photography will need other equipment:

  • Usually babies are posed on a large beanbag or a special newborn station covered with blankets which will be pulled tightly and secured with clips to a stand.
  • Most photographers have a variety of colours of blankets to offer parents a choice of colours used in their shoot.
  • Babies are often wrapped in soft fabric or wool wraps for the photographs. These can be as simple as a piece of stretch jersey, or may be custom made in soft wool such as angora.
  • They may also have small outfits, hats, headbands, and teddies to use in different photographs.
  • All of these blankets and props will need to be laundered between shoots too, and replaced when they become worn. 

Photo by Ana Ramalho

Post production equipment

After a newborn photo shoot your photographer will probably spend more time editing your photographs than they did taking them.

As a minimum, they’ll need a computer, and editing software such as Adobe Lightroom and Photoshop. Ideally, the computer should have at least 16GB RAM and a specialised graphics card to allow the software to run effectively.

The more experienced your photographer is at editing, then they will also have invested in a large screen so that they can see all of the details in each picture, a device to calibrate their screen to make sure the colours are rendered correctly, and a retouching tablet to help them work with better precision.

So how much does all of this cost?

  • Computer $2,000 +
  • Annual Subscription to Adobe Lightroom and Photoshop $150+
  • Calibration Device $250+
  • Retouching Tablet $150+

Training and Expertise

When you hire a newborn photographer you’re hiring them because of their expertise – they can expertly soothe, pose and position your baby to capture that perfect photograph. And importantly they can do this safely. When you are handing your new baby over to a photographer, that expertise is what gives you the confidence that they will take care of them.

All of these skills take considerable training, practice and time to develop. It’s likely that your newborn photographer will have spent a considerable amount of time learning and then practising how to perfect each pose and take each shot. Learning from experienced professionals also costs money, and many photographers will continue to invest in courses, training and mentoring every year so that they can continually improve their work and stay up-to-date with trends.


Newborn photography takes time. Most shoots where the photographer specialises in posed photography will take somewhere between 2-3 hours, sometimes longer depending on the number of different poses and colour schemes that the photographer works through.

Add to this the time that the photographer takes to talk to you before the shoot, help you prepare and their time editing the photographs afterward and the hours can easily become a couple of days work.

Studio or Travel Costs

If your photographer has their own studio, there will be costs for renting the space, fitting it out, and ongoing costs for utilities such as heat, light and power. Some photographers have studio spaces in their homes, in which case these costs may be lower.

For photographers who travel to your home for the shoot they will have costs of their travel – whether it’s mileage or train fares, and the cost of their travel time to factor in.

Business costs

As with any other business, the costs of running a business also apply to professional photographers. Some of the costs of running a photography business include:

  • Professional Indemnity and Public Liability Insurance
  • Professional Memberships
  • Accounting or Bookkeeping Costs
  • Website Costs
  • Advertising and Marketing
  • Postage and Shipping

All of these costs will vary depending on the size of the photographer’s business.

Photo by Ana Ramalho

Over to You

In summary, there are many different costs that go into providing a newborn photography service, and these costs will vary depending on which photographer you choose to work with and the exact service they are offering.

I hope this article has helped to explain why newborn photography is priced the way it is. What other questions do you have about newborn photography? I’d love to hear, send me an email at ana@anaramalhophotography.com.

Related article: https://claremurthy.com/why-newborn-photography-expensive/

02 Set 2022

Why is Newborn Photography So Expensive?

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